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Judge, 1890-12-06 · page 39 of 52

Judge — December 6, 1890 — page 39: what you’re looking at

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Judge — December 6, 1890 — page 39: Judge, 1890-12-06

What you’re looking at

This page is entirely a **product advertisement**, not satire or political commentary. It promotes Scott's Emulsion, a cod liver oil supplement popular in the early 20th century. The "Battle for Life" framing uses military metaphors—health as a "citadel," winter as an "enemy," colds as "spies"—to dramatize illness prevention. Four illustrated panels personify winter threats and position the product as protective fortification. The ad targets middle-class anxieties about winter-related diseases (consumption/tuberculosis, pneumonia, scrofula) that were serious public health concerns before antibiotics. By claiming medical endorsement ("prescribed by the Medical Profession all over the world"), it appeals to authority and legitimacy. The repeated phrase "Palatable as Milk" addresses a key selling point: cod liver oil tastes terrible, so this formulation's palatability was a significant advantage. This is straightforward health marketing using period-appropriate health fears and wartime-adjacent language, not satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

to's go ‘n report.” y a month fer th! hull year, i i i } Your health is a citadel. The winter's storms are the coming enemy. You know that this enemy will sit down for five long months outside this citadel, and do its best to break in and destroy. Is this citadel garrisoned and provisioned? The garrison is your constitution. Is it vigorous or depleted? How long can it fight without help? Have you made provision for the garrison by fur- nishing a supply of SCOTT’S EMULSION of pure Norwegian Cod Liver Oil and Hypophosphites of Lime and Soda? It restores the flagging energies, in- creases the resisting powers against disease; cures Con- sumption, Scrofula, General Debility,and all Anemict ana Wasting Diseases (especially in Children), keeps coughs and colds out, and so enables the constitution to hold the fort of health. Palatable as Milk. How many people there are who regard the coming of winter asa con- stant state of siege. It seems as if the elements sat down outside the walls of health and now and again, led by the north wind and his attendant blasts, broke over the ramparts, spreading colds, pneumonia and death, Who knows when the next storm may come and what its effects upon your constitution may be? The fortifica- tions of health must be made strong. SCOTT’S EMULSION of pure Norwegian Cod Liver Oil and Hypophosphites of Lime and Soda will aid you to hold out against Coughs, Colds, Consumption, Scrofula, General Debility, and all Anamic and Wasting Diseases, until the siege is raised. /¢ prevents wasting i children. Palatable as Milk. A cough or cold is a spy which has stealthily come inside | the lines of health and is there to dis- cover some vulner- | able point in the fortification of the constitution which is guarding your well-being. That point discovered the spy reports it to the enemy on the outside. The enemy is the changeable winter climate. If the cold gets in, look out for an attack at the weak point. To avoid this, shoot the spy, kill the cold, using gcort’s EMULSION of pure Norwegian Cod Liver Oil and Hypophosphites of Lime and Soda as the weapon, It is an expert cold slayer, and fortifies the system against Consumption, Scrofula, General Debility, and all Anemic and Wasting Diseases (specially in Children). Especially helpful for Pia to prevent their taking cold. Palatable as IK, Remember last winter's siege. Recall how trying to health were the frequent changes of the weather. What was it that helped you win the fight with disease, warded off pneumonia and possibly consumption ? Did you give due credit to SC TTS EMULSION of pure Norwegian Cod Liver Oil and Hypophesphites of Lime and Soda? Did you proclaim the victory? Have you recommended this wonderful ally of health to your friends? And what will you do this winter? Use Scott's Emulsion as a preventive this time. It will fortify the system against Coughs, Colds, Consumption, Scrofula, General ah and all Anemic and Wasting Diseases (spectally in Children). Palatable as Milk. _ SPECIAL.—Scott’s Emulsion is non-secret, and is prescribed by the Medical Profession all over the world, because its ingredients are scientifically combined in such a manner as to greatly increase their remedial value. CAUTION.—Scott’s Emulsion is put up in salmon-colored wrappers, Be sure and get the genuine. Prepared only by Scott & Bowne, Manufacturing Chemists, Now York. Sold by a'] Druggists. ” comicbooks.com