Judge, 1890-05-31 · page 21 of 24
Judge — May 31, 1890 — page 21: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a genuine advertisement published in *Judge* magazine. The page features an endorsement letter, allegedly from explorer Henry M. Stanley, praising Dr. Jaeger's wool undergarments for performance in extreme climates (Siberia, Switzerland, Africa). The advertisement uses Stanley's prestigious name and African exploration credentials to market the clothing as scientifically superior thermal wear. The ornate letterhead and formal presentation lend credibility. For modern readers: this represents 19th-century marketing relying on celebrity endorsement and pseudo-scientific health claims (the "sanitary" branding suggests germ-prevention benefits). Such advertisements were common in *Judge*, which mixed satire with commercial content. Whether Stanley actually wrote this letter or the endorsement was fabricated remains unclear from the image alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE THE FAME OF Dr. Jaeger’s Sanitary Woolen System HAS EXTENDED THROUGHOUT THE INHABITED WORLD. THE JAEGER SANATORY GARMENTS are adapted to all climes and all seasons, M. They protect the traveler amid the snows of Siberia, on the glaciers of Switzerland, in the more trying, because ever-changing, climate of America, and upon the arid sands of Africa. Note the following letter, just received by the Company, from the great African explorer, op Henry M, STANLEY: HENRY M. STANLEY. Cael Fly __1870 MARUI, CAIRO. oe Les This Company offer to the public a complete assortment of the DR. JAEGER SANATORY WOOLEN UNDER- WEAR, and every other garment worn by MEN, WOMEN, and CHILDREN. Write or send for Samples of these fabrics to DR. JAEGER’S SANITARY WOOLEN SYSTEM CO., HeRMann SCHAEFFER, President 827-829 BROADWAY, NEW YORK. Ernest Bencer, Vice-President, . BRANCH HOUSES . Nassau Sr., Temple Court, New York; N STREET, next to Y. M.C. A. Building, . Brook.yy, N.Y. comicbooks.com