Judge, 1889 · page 70 of 72
Judge — 1889 — page 70: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical content. It promotes the Equitable Life Assurance Society's new life insurance policy format from the Christmas issue of *Judge* magazine. The ad emphasizes customer-friendly features: the policy is "a simple promise to pay" with no hidden conditions, becomes incontestable after two years, and allows unrestricted travel and occupation after one year. It highlights "tontine profits" (a pooled investment system popular in that era) and offers six settlement options. The reference to "[like a bank draft]" suggests the company is positioning life insurance as straightforward and reliable as standard banking products—a selling point for an era when insurance policies were often complex and restrictive. Signed by President H.B. Hyde and Vice-President J.W. Alexander, with offices at 120 Broadway, New York, this represents early 20th-century financial advertising targeting *Judge* readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRISTMAS JUDGE ‘lee EQUITABLE LIFE ASSURANCE SOCIETY'S NEW FORM OF POLICY (LIKE A BANK DRAFT,] IS A SIMPLE PROMISE TO PAY. NO CONDITIONS WHATEVER ON THE BACK. INCONTESTABLE AFTER TWO YEARS. NON-FORFEITABLE AFTER THREE YEARS. UNRESTRICTED AS TO TRAVEL AND OCCUPATION AFTER ONE YEAR. PAYABLE IMMEDIATELY. TONTINE PROFITS. A CHOICE OF SIX METHODS OF SETTLEMENT AT THE END OF THE TONTINE PERIOD. For particulars, apply to the chief office, 120 Broadway, New York, or to any of the Society’s Agencies throughout the United States. H. B. HYDE, presipenr. J. W. ALEXANDER, vice-PresipENt. comicbooks.com