Judge, 1889-06-01 · page 15 of 18
Judge — June 1, 1889 — page 15: what you’re looking at
What you’re looking at
This page is **primarily a product advertisement** rather than political satire. It promotes Pears' Soap, a real British brand established 100 years prior to publication. The advertisement leverages celebrity endorsement and moral authority: Henry Ward Beecher, a famous American clergyman, is quoted claiming cleanliness is "next to Godliness" and praising Pears' Soap's sales success in the United States. The ad also cites endorsements from celebrities (Mme. Adelina Patti, Mrs. Langtry, Miss Fortescue), likely popular entertainers of the era. The satire, if any, is gentle: the implicit joke appears to be that a clergyman—someone concerned with moral and spiritual matters—is enthusiastically recommending *soap*, humorously elevating a mundane product to quasi-religious status. However, this is advertisement copy, not editorial satire. The page's inclusion in *Judge* magazine likely reflects the publication's model of selling ad space to prominent brands.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Henry Ward Beecher wrote: “yr CLEANLINESS is next to GODLIN soap must be considered as a means of GRACE, and a clergyman who recommends MORAL things should be willing to rec- ommend soap. I am told that my commendation of PEARS’ Soap has opened for it a large sale in the UNITED STATES. ralae edocs 4 yy Produces word in favor of it I ever uttered. Aman must be fastidious indeed \ . who is not satisfied with it.” S oft Wh ite be \ > Pears Soap Sr) » Beautiful Hands > oe ~ Hrewce zeae oo AA IT IS MATCHLESS #%4# \ NN a COMPLEXION and as afl \WS COMPLEXION, = SHAVING soap, has obtained 15 rerexsarionst awnos, ands MMMM OSS KEEPS THE SKIN SOFT AS VELVET, ro sits vy ty of HIE AAS 7 Free From all REDNESS 8 ROUGHNESS, world. It is the purest, cleanest, na YZ & THE HANDS IN NICE CONDITION. roar anager : ENGLISH SOAP "35 COMPLEXION, use in the NURSERY it is recom- STRONGLY RECOMMENDED BY- meets | Me ADELINA PATTI, MESLANGTRY MssFORTESCUE2 gent mothers throughout the civilized world, because while THE WORST COMPLEXION IS IMPROVED BY ITS DAILY USE. serving as a cleanser and deter- ae er gent, its emollient properties prevent the chafing and discom- forts to which infants are so liable. Pears’ Soar can now be had of nearly all Druggists in the United States, dwt be sure that Jou get the genuine, as there are perts Transparent SHAVING STICK. Established 100 Years 4/. worthless imitations. as the cleanest and best preparation for SHAVING, everywhere. comicbooks.com