Judge, 1889-04-27 · page 27 of 28
Judge — April 27, 1889 — page 27: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire. It promotes Liebig Company's Extract of Meat by invoking the authority of Baron Justus von Liebig, a renowned 19th-century chemist. The text quotes Liebig explaining that beef tea is a digestive stimulant and appetite enhancer—not a complete food, contrary to competitors' claims. This serves a dual purpose: it lends scientific credibility while subtly attacking "worthless imitation brands." The illustrated figure appears to be meant to represent Liebig himself, shown as a well-dressed gentleman demonstrating the product's refined use. The advertisement emphasizes that genuine Liebig's extract is superior to inferior competitors, warning readers to verify authenticity through the inventor's blue signature. This reflects the era's marketing strategy: combining scientific authority with brand authentication to combat widespread product counterfeiting.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SCIENCE AND BEEF TEA. The great chemist Baron Justus von Liebig says of Beef Tea that as a p'casant and refreshing light diet it has been known for centuries among all civilized nations, and that its object is not to contain any very substantial nourishment, but simply to act as a palatable stimulant on the whole sy: e especially on the nerves of the stomach. The assertions made in puffing advertisements that certain sorts of fluid b a t the most perfect form of concentrated food is simply absurd. Beef tea or boullion is really taken to prepare digestion efficiently for a more substantial dinner to follow, or as an agreeable tonic or stimulant between meals, or as a “nightcap” in place of alcoholic drinks LIEBIG COMPANY’S EXTRACT OF MEAT Is the only sort guaranteed by Baron Justus Liebig, the inventor, and is incomparable for fine flavor. It dissolves perfectly clear in water, and amalgamates perfectly with the finest as well as the simplest cooking. Indispensable as a stock or meat flavoring ingredient for soups, sauces and made dishes. Be sure and get the genuine with signa- . pe ture, in blue, of J. v. Liebig, thus: ta BEWARE OF WORTHLESS IMITATION BRANDS..£ comicbooks.com