Judge, 1889-03-02 · page 15 of 28
Judge — March 2, 1889 — page 15: what you’re looking at
What you’re looking at
This is a full-page advertisement, not a cartoon or satirical content. It's a promotional piece for the Holyoke Envelope Company of Massachusetts, placed as a supplement in *Judge* magazine. The ad promotes mass-produced envelopes and stationery products, emphasizing their quality, affordability, and variety (500 styles updated twice yearly). Key selling points include gummed flaps made with "pure gum," competitive pricing, and free delivery to major cities. The prominence of "gummed goods" reflects late 19th/early 20th-century manufacturing—envelopes with pre-glued flaps were a significant innovation. The ad targets both high-end stationers and bulk "notion trade" buyers (general merchandise retailers). There is no satirical content here—it's straightforward commercial advertising typical of *Judge*'s revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE. HOLYOKE, MASS. MANUFACTURERS. The BEST GUMMED GOODS in the WORLD! Every Size, Color and Grade known to the Trade. The Widest Gummed Flaps Made! We use a Pure Article of Gum! OUR GOODS are sold AS LOW AS ANY, and naturally meet with the PREFERENCE THEIR QUALITY MERITS. Envelopes Delivered in New York, Philadelphia and Boston Free. We make Two Distinctive Lines of PAPETERIES, One especially for STATIONERS. One adapted to the demands of NOTION TRADE. CHEAP, MEDIUM AND FINE BOX PAPERS IN LARGE ASSORTMENT, BOTH PLAIN AND FANCY. Five Hundred Varieties. New Styles Twice a Year. THE ACKNOWLEDGED LEADING LINE. SUPPLEMENT TO JUDCE.