Judge — December 1888 — page 50: what you’re looking at

What you’re looking at

This page contains two advertisements rather than satirical cartoons. The **Sohmer Pianos** ad (top) promotes the brand as popular among leading artists, listing New York showrooms and warerooms. The **Equitable Life Assurance Society** ad (bottom) emphasizes the company's size and reliability, claiming it "makes the most liberal contract" and issues "indisputable policies" while paying losses promptly. The appeal to "largest business" suggests competition among insurance companies of the era. Both ads reflect early 20th-century marketing strategies: associating products with prestige (artist endorsement for pianos) and emphasizing trustworthiness and financial stability (insurance company). The page demonstrates how Judge magazine generated revenue through paid advertisements alongside editorial content.