Judge, 1887-06-25 · page 14 of 20
Judge — June 25, 1887 — page 14: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a testimonial advertisement. The De Lamater Iron Works, a New York pump manufacturer, wrote to Judge magazine's publisher (W.J. Arkell) praising the publication's advertising effectiveness. **The key point:** De Lamater initially doubted whether Judge's readers—presumably educated, satirical-magazine subscribers—would need industrial pumping engines. They were pleasantly surprised: two advertisements generated $550 in orders and promising business leads. **The implicit satire** (if any) lies in the irony that a *humor and satire magazine* proved more valuable for B2B industrial advertising than other publications. This appears to be Judge's own marketing tool, demonstrating the magazine's reach across professional/business audiences, not just readers seeking comedy. This is essentially a paid testimonial showcasing Judge's advertising ROI to potential clients.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
De LAMATER IRON WORKS, Foot West 13th Street, New York, C. H. De LAMATER & (0., Proprictors. PUMPING ENGINE DEPARTMENT, De Lamater Steam Pumpo, 81 CORTLANDT STREET, De Lamater Duplex Steam Pumpe, Improved Rider Hot-Air Pumping Engines. Ericsson's Nsw Hot-Air Pumping Engines, Meu Yok, __May 19th, 85 e oe SY Wid. Arkell Hsq.. Pres't., The Judge Publishing Co.» Potter Butlding. City. Dear Sirze~ It affords us unbounded pleasure to express to you, unsoltetted, the satisfaction given and the profitable results aceruing, from the two insertions of our adverttse- ment of .Ericsson and Improved Rider Hot-air Pumping migines in the colums of the "Judge." We were somewhat skeptical at first whether your paper reached the elass of people, who would be in need of domestic pumping engines, but thts doubt was quickly dtspelled, by the receipt of two orders for the above engines amounting to Five Hundred Fifty Dollars, and creating correspondence with other parttes, which will doubtless result in business:. These gratifying results, prove an incentive to our continuance in your colums, as without exception, we have derived more benefit from the "Judge," in ‘proportion to the money expended, than from any of the vast number of papers, tn which we have advertised. comicbooks.com