Judge, 1887-05-21 · page 13 of 16
Judge — May 21, 1887 — page 13: what you’re looking at
What you’re looking at
This page is primarily **real estate advertising**, not political satire. It promotes Brooklyn suburban properties by real estate agent Jere Johnson Jr., appearing in *Judge* magazine around the late 19th century. The ad uses patriotic imagery (American flag banner) and the idealistic phrase "Home, sweet home, there's no place like home" to market affordable lots ($100+ with $5-$10 monthly payments) in Brooklyn developments. It emphasizes that new transportation infrastructure—elevated railways, horse cars, steam railroads—will double property values and bring "health, wealth, and happiness." The appeal targets working and middle-class families seeking to escape crowded urban tenements. Three specific developments are pitched: Van Sicklen Farm in East New York, Bath Beach Junction, and Woodside Heights, each promising rapid transit access and appreciating value. While not explicitly satirical, the ad's breathless optimism about suburban investment and guaranteed prosperity reflects the speculative real estate boom of the Gilded Age—a phenomenon *Judge* might have satirized elsewhere.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
00 AND $10.00 MONTHLY! LOVELY BROOKLYN HOMES, S1cec.cOoO AND VPwWARDS. “Home, sweet home, there’s no place like home.” No family should live in a crowded flat or tenement, when for 8100 and upwards, payable $5 and $10 monthly, a superb lot, the title of which is guaranteed by the ‘‘ Title Guarantee and Trust Company ” of New York, can be purchased in the Beautiful City of Brooklyn or its Suburbs, on the line of Elevated, Horse Car, or Steam Railroads, which is sure to double in value every year, and be to the owner the foundation of HEALTH, WEALTH, AND HAPPINESS. i. JOHNSON, Jr., who has for years been engaged in selling Suburban Lots, now offers to the public the following magnificent properties ; First—500 Lots in the 26th Ward of Brooklyn (East New York), on what is known as the Van Sicklen Farin, All must acknowledge, when the fact is realized, that the Elevated, Rapid Transit. and Horse Car Roads (fare 5 cents) run within a short distance of this property, that these lots at $100 and upwards ar wonderful bargains, and that in all probability they will during the year double and treble in value. Second—300 Lots at Bath Beach Junction, the nearest suburb of Brooklyn, only half a mile from the City Line; communication rapid and constant, with low rates of fare, 650 Lots at this place were sold last year to delighted purchasers, Many of these have been resold at large advances—40 houses have been erected. This property is only 30 minutes from New York and but a few minutes from Brooklyn. It is expected that this whole offering will be closed out by July ist. Prices of Bath Juncuon Lois, $150 and upwards. Third—150 Superb Lots at Woodside Heights. 00 and upwards. This fine property is on elevated ground, only 20 minutes from New York, on the Flushing and North Shore Railroad: 45 trains daily, from 6 a. M. until midnight; low fares and commutation. The entrance to Bridge over Blackwell’s Island will be near the lots, and when this great work is completed they will readily bring five hundred per cent. more than present catalogue prices. All lots on the above properties are sold by carefully prepared price-lists which are strictly adhered to, except when all cash is paid, when a discount of 5 per cent. is allowed to the purchaser, Cureful selections of lots are made for out-of-town buyers. Free excursions to grounds every week-day afternoon. Maps, free passes, and full information can be had of JERE. JOHNSON, Jr., 393 Fulton St., Brooklyn. 60 Liberty St., New York. comicbooks.com