Judge, 1885-08-29 · page 10 of 16
Judge — August 29, 1885 — page 10: what you’re looking at
What you’re looking at
This page from Judge satirizes theatrical advertising and performance practices of the era. The main cartoons and articles critique: **"Advertising Dodges"**: Managers' desperate advertising stunts are mocked—one actor distributed 50,000 jars of "Mixed Pickles" to promote his play, while Mary Anderson ironically advertises her refusal to advertise. The satire suggests such tactics cheapen theatrical art and signal poor quality productions. **Theatre Reviews**: Brief critiques of current shows—Niblos' spectacles (like "Excelsior" and "Clio") are called mediocre despite impressive staging; an operetta with Mme. Cottrelly is deemed "histrionic" anomaly; McCaull's production receives mixed assessment. **"The Unhappy Medium"**: A poem (right column) expresses romantic melancholy in period verse style. **Illustration**: "A Broad View" shows a couple leaving church with the caption about a husband remarking his bride will pay for everything—typical period marital humor. The overall message: theatrical managers oversell mediocre productions through gimmicks rather than genuine merit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE JUDGE. | a = | J not keep genius down, but that the actor | the refrain ** For all of which my son-in-law itent to begin at the bottom may | will pay.’ || ve of uncultured antece- | More than all this, Mme. Cottrelly gains I y drawback to his reaching the top. | fame asa manager in the easy move But why is it that more men than women | ment and spirit. of the play. This lady is || climb to position with the variety stage as a rather an histrionic and lyric anomaly, it stepping would seem, MEDIOCRITY IN SPECTACLE, THE UNHAPPY MEDIUM. | 1 line of Hear, ol hear me Niblos continues in its s spec It often requires spectacles to Hlaee-compasaion on'n 1 | sce the attraction in somoof its pisces. The Night by night level lavoked you, | | vest it has had in months was ** Excelsior Flaw ca 'tiy Gk and that, while good as a spectacle, was ¢ fa H cidedly bad in its motive, as it too nar- | ave L-from, tla sprit basil: f rowly Frenchy to be just historic eis feat { “Clio,” Niblos’ latest in’ this’ line, is e eeetritie hana Gammnthiand, { | ) about after the usual style and draws the Sen AG RADY | weustomed —clientelle ‘of the spectacular Five} ars have T been mapping, } | | drama, 1 y face is pale w t lemy friends say T have fallen i ANERSATILE ARTISTES fair to medium man. { ADVERTISING DODGES. The first performances of ‘Chat ve led me to believing | ¥ . | demonstrated t a ow where the spirits are, ! Basiness mon with all thair shrowdness | | Oech hind not ‘been promised for, or ex: 4, they would show me 7 can gi pointers” on advertising from aes i } 4 one | ; theatrical managers and actors, ‘The thea- | pectel from it, | Manager MeCaull has spitits at the bar | tro is sodireetly dependent on advertising | ‘led to his Black Mussar plumes which Though by praying and by fasting 1 | that men in that business are compelled to von vere borne thick, if not blushing, Am E now reduced in weight; { make the means of « x the public at- | Upon him. : tT cant | make the means of catching, the pablic at | "Fre operetta is full of gitractive situa. ace | | | chants, adver minor feature of | tions and catching Pr \oaiabesd st fy While the st nd tell me, i their business, and one not deemed worthy | Makes hits in the song a Birdio Jeering at . ' of much special t t. We have had bo- | 9-Asing,”. whero tho range and managnment Tam such a wretched medium fore us lately, two antithetical announce- | Of her voice and her mimetic powers ar That 1am not worth a rap! | j mente in'regedl to theatrical advertising. nd in the popular trio with MOD cere | One is that Mary Anderson has become so | ————_____— ~ - = SE | lithogr nor allow paper advertising —notl | | appea i | er contra, we are told than an actor has '| } ordered f stribution fifty thon- | j | sand little glass jars containing ** Mixed | j | Pickles.” to be hoped that his play on the be better than his play on the words. The idea, besides being rather | | ap. is a borrowed’ one. Josh Billings 1 it in his lecture on “ Milk” by osten- ish of milk on 1 1 nd never referring to it. This sort of thing is a form of realism that is not | only bad art but bad business. One may | reasonably suspect the quality of the yp formance thus advertised, as, in fact, the } public does. It is easier to spoil a good prospect. by over-advertising than by too little publicity. ; As for Mary Anderson, the announce. i ment of her sh scheme of reticence is, ! t in itself, an advertising do || publicly poses and ironicall || refuse to be advertised.” 7 | considering the time and distance which separates her from us, but later, doubtless, || it will be geen that she, or her manager for | } her, is shrewd enongh to seck the nsnal, as | ; well as the unusual, means of wooing the q public. If there is any person in the world i who can be depended on when in Rome to | do as the Romans do, it is an actor. i i CLIMBING UP, Once more the variety theatre vindicates its claim to be, more than the ‘ Lyceum,” { | the training school of the profession in the advance of Harry Miner from the Bowery to A BROAD VIEW. Union Square Theatre, and from specialties ; < , ” to opera, Our Miners, Harrigans, Dixeys, Jones alw liked to say something sententions ar 1 exhaustive.—“ My dear,” here- 2 Mackayes make their position strong enough marked to his bri as they were leaving church. ‘* We have nmr nothing to look forward | t | not only to enforce the lesson that you can- | ¢0 but death or divorce.” WILLIAM WASIBURNE. || comicbooks.com