Walt Disney's Comics- Wheaties Set C
Western · 1951 · 8 issues
About the series
This eight-issue series from Western Publishing, released between 1951 and 1952, was a promotional giveaway packaged with boxes of Wheaties cereal. Featuring Donald Duck, Mickey Mouse, and other classic Disney characters, the comics were predominantly written by Don R. Christensen and illustrated by a rotating team of artists including Riley Thomson, Bob Moore, and Fred Abranz. A unique piece of mid-century commercial tie-in publishing, the set stands as a charming snapshot of Disney comics as a vehicle for brand partnerships.