Toucan Sam's Old West Adventure
Kellogg's · 1976 · 1 issue
About the series
In 1976, Kellogg's brought their beloved cereal mascot to the comic page for a single, standalone issue: Toucan Sam's Old West Adventure. This one-shot sends the fruity-snouted sleuth on a Western-themed caper, as part of the company's long-running tradition of promotional comics. While brief, it's a colorful piece of advertising ephemera that captures the era's trend of turning brand icons into comic book stars.