Svenska Mad

A Swedish humor magazine that ran for 134 issues from 1960 to 1976, Svenska Mad was published by Williams Förlags AB as the local adaptation of the iconic American satire comic. Most closely associated with writers like Lasse O'Månsson and artists including Bowen, Kelly Freas, and Norman Mingo, the series brought the signature blend of parody, pop-culture mockery, and irreverent cartoons to a Scandinavian audience. It matters as a key cultural bridge, introducing Swedish readers to the Mad style while allowing local talent to put their own spin on the formula.