SuperTed

SuperTed, originally a Welsh children's character, joined the Marvel UK stable in 1990 for a 19-issue series. The comic followed the adventures of a friendly, animated teddy bear who gained superpowers after being brought to life by cosmic dust, fighting villains with the help of his friends. While not a long-running title, it stands as a notable example of Marvel's international publishing strategy, bringing a beloved British character to a wider audience through the direct market.