Ronald McDonald Lends a Helping Hand

A single-issue promotional comic from 1978, Ronald McDonald Lends a Helping Hand was produced by the McDonald's Corporation to present its iconic clown mascot in a story about community kindness. Published at the height of Ronald McDonald's pop-culture visibility, the comic stands as a period piece reflecting the era's fast-food marketing through sequential art. While no major comic-book creators are prominently associated with it, the issue serves as a curious artifact of corporate-branded storytelling.