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Post Presents Sugar Bear "The Race Across the Atlantic Ocean"
Post Cereal · 1970 · 1 issue
About the series
A single-issue comic from 1970, Post Presents Sugar Bear "The Race Across the Atlantic Ocean" was a promotional giveaway distributed inside boxes of Post Cereal. Starring the mascot Sugar Bear, this mini-comic sent the character on a transatlantic adventure. While a brief and ephemeral piece of cereal-box ephemera, it stands as a charming artifact of 1970s advertising and a unique example of brand-driven storytelling.