Post Presents Sugar Bear in "The Race for Outer Space"

Post Cereal's 1969 giveaway comic, "Sugar Bear in 'The Race for Outer Space'," is a single-issue promotional tie-in starring the iconic mascot of Sugar Crisp cereal. Published as a free premium inside cereal boxes, this one-shot sends the beloved bear on a whimsical, space-themed adventure typical of the era's fascination with the Space Race. While a brief, ephemeral piece of advertising ephemera, it stands as a charming artifact of late-1960s pop culture and the enduring power of mascot-driven marketing.