Mad Magazine
Horwitz · 1978–2010 · 266 issues
About the series
From 1978 to 2010, the Australian arm of Mad magazine, published by Horwitz, ran for 266 issues, delivering its signature blend of satirical parodies, movie spoofs, and biting social commentary. Most frequently illustrated by artist Richard Williams, this series brought the iconic US humor magazine’s irreverent spirit to an Antipodean audience, adapting its targets and tone for local readers. It stands as a significant, long-running chapter in the global history of Mad, showcasing how the franchise’s anarchic humor could be tailored for a different cultural context over three decades.
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