Listen to Mr. Tee-Vee

Edison Electric Institute’s Listen to Mr. Tee-Vee is a single 1953 comic book from the dawn of television, produced as a promotional giveaway to educate children on good TV-viewing habits. The series is most associated with the utility industry’s mid-century public-service outreach, using a friendly, cartoon host to offer practical tips on screen time and program selection. Though brief, it stands as a unique artifact of how comics were used to shape early media literacy.