Lionsgate Hulk vs. / Hulk #181 Custom Comic

In 2008, Marvel released a single commemorative issue that re-presents the classic "Hulk vs." story from The Incredible Hulk #181 with a custom Lionsgate-branded cover, tying into the studio's direct-to-video animated feature. Written by Len Wein with art by Herb Trimpe, this one-shot offers a fresh promotional window into the iconic Hulk and Wolverine confrontation that originally defined a generation of Marvel comics. A unique crossover between comic publishing and home entertainment marketing, it stands as a snapshot of how classic Bronze Age material was repackaged for new audiences.