Howard Johnson's Children Menu

From 1960, Howard Johnson's gave kids a taste of superhero fun with a series of nine giveaway comics tucked into their children's menus. Most often drawn by the clean, classic lines of Kurt Schaffenberger and Sol Brodsky, these promotional books entertained young diners with original adventures. They're a charming slice of mid-century Americana, showing how a beloved restaurant chain used the comic medium to build brand loyalty in a pre-digital era.