Grants Comics

Grants Comics, a single-issue promotional comic published in 1948 by the W. T. Grant department store chain, is a curious artifact of mid-century retail. While no major creators are associated with the title, it stands as a unique example of a major retailer using the comic book format for direct marketing to its customers. Its historical significance lies in its ephemeral nature—a one-shot piece of commercial ephemera that offers a snapshot of postwar American advertising and consumer culture.