Grants Back to School Comics

A single-issue promotional giveaway from the W. T. Grant department store chain, Grants Back to School Comics (1945) is a curiosity of mid-century retail marketing. Designed to entice young shoppers with a mix of humor and adventure, this slim comic stands as a snapshot of how major stores once used the medium to build brand loyalty. Its historical interest lies in its function as a free premium, a common but ephemeral genre of comic book publishing.