Dig 'Em Does A Good Deed

Kellogg's mascot Dig 'Em gets his own one-shot comic in 1973, a promotional giveaway that follows the cheerful frog as he helps a friend in need. Published by Kellogg's as a free in-pack premium, the issue captures the wholesome, advertising-friendly storytelling of the era. Though a brief, single-issue outing, it stands as a charming piece of cereal-box ephemera.