Dig 'Em and the Smackaroo Kids

Dig 'Em and the Smackaroo Kids is a one-issue comic from 1973, published by Kellogg's as a promotional tie-in. The series centers on the cereal mascot Dig 'Em, the cartoon frog, alongside his companions the Smackaroo Kids, in a lighthearted adventure typical of branded giveaways of the era. While a brief publication, it represents a curious artifact of 1970s advertising crossovers, blending breakfast cereal marketing with the comic medium.