Comics: Anatomy of a Mass Medium

Published in 1972 by Studio Vista, Comics: Anatomy of a Mass Medium is a single-issue study that examines the comic book as a cultural and commercial force. It offers a critical overview of the medium's history, aesthetics, and societal impact, making it a notable early academic foray into comics scholarship. The work is associated with its original publisher's commitment to serious pop-culture analysis, and it matters as a foundational text that helped legitimize the study of comics.