As Aventuras de Gastão, O Rei do Desperdício

In the mid-1990s, Brazilian electricity utility Eletropaulo launched this single-issue educational comic, featuring artist Davidson C. França’s visual storytelling to promote energy conservation. The series follows Gastão, a wasteful king whose careless habits lead to humorous lessons about resource management. A unique piece of corporate-sponsored comics history, it blends environmental messaging with accessible, locally produced art.