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Thrill Comics #1

Jan 1940 · Gerald G. Swan
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★ 1st appearance — Billy Batson
About this Issue

Thrill Comics #1 (Gerald G. Swan, April 1940) stands as one of the founding artifacts of the British independent comic book movement, arriving at the precise moment when American imports had been cut off by the war and established British publishers like the Amalgamated Press were scaling back. Swan's decision to produce anthologies modelled on the American comic-book format — rather than the traditional British story-paper format — made his line, including Thrill Comics, the first to bring that visual and narrative idiom to a domestic British readership. This gave wartime British readers continuity of a medium they had come to love, and created space for a generation of British artists and writers to work in a genre and format they had previously only consumed as imports. The series ran for approximately 35 issues across the decade, demonstrating that a scrappy independent publishing operation could sustain genre comics in Britain even under wartime rationing.

Thrill Comics #1 is an anthology featuring multiple stories. "Captain Thunder" follows a caped hero in conflict with criminals wielding chains. "The Phantom Scientist" depicts a mysterious man in a hat who befriends a homeless paperboy in the subway, then takes him to meet President Morris and two other men at a skyscraper apartment; Billy attempts to follow them but is stopped by a doorman, though he manages to reach Morris's office to report his discovery. A third story shows a frontier hunter who shoots a large animal and finds a baby in the wilderness; the prospector Nugget Ned brings the child to his cabin at Brand Braddock's ranch, and as he tracks a mountain lion back toward the cabin, he encounters murderous thieves.

ComicBooks.com Value

Our Model is In Beta
Raw (Good) $2,297
CGC 9.0 · 1 in census $45,151*
CGC 8.5 none in existence
CGC 8.0 · 1 in census $25,430*
CGC 7.5 none in existence
CGC 7.0 none in existence
CGC 6.5 none in existence
Show all 10 grades
CGC 6.0 none in existence
CGC 5.5 none in existence
CGC 5.0 none in existence
CGC 4.5 · 1 in census $4,371*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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History

Gerald G. Swan was a London market-stall trader who had been selling second-hand books and comics at Church Street Market since 1921. In the late 1930s he transitioned into publishing, and — crucially — stockpiled paper before wartime rationing took effect, leaving him with a supply advantage over virtually every competitor when restrictions hit in 1939–1940. Recognising from his stall sales that American-style comics were what customers wanted, he launched a rapid succession of titles in 1940, with Thrill Comics debuting in April as his third title, only weeks after New Funnies and Topical Funnies. Content was a mix of original British material and reprinted strips licensed from Columbia magazines, produced by a stable of working freelancers who appreciated Swan's reputation for paying promptly even if rates were modest.

Trivia · 8 facts

  • Published by Gerald G. Swan, London — cover-dated April 1940, making it the third title Swan launched in his rapid 1940 expansion, following New Funnies (February) and Topical Funnies (April).
  • Part of the first wave of British comic books to adopt the American comic-book format and dimensions, rather than the traditional British story-paper format — a deliberate choice by Swan based on what sold best at his market stall.
  • The series ran from 1940 to approximately 1950, totalling around 35 issues, making it one of Swan's longer-running anthology titles.
  • Swan's comics were 36-page anthologies priced at three pence, mixing original British strips with reprinted material licensed from Columbia magazines.
  • Contributing artists to the Swan line across this period included Harry Banger, Bert Hill, William Ward, Frank Minnitt, Percy Cocking, and Murdoch Stimpson; writers included future thriller novelist Elleston Trevor and science-fiction author John Russell Fearn.
  • Swan's comics featured original British characters, including Krakos the Egyptian — a resurrected pharaoh operating in wartime London — a type of home-grown genre hero that would not have appeared in the American imports Swan's titles replaced.
  • The title should not be confused with the entirely separate Fawcett Publications ashcan booklet also called 'Thrill Comics #1' (1940), which was a US copyright-securing document featuring an early version of Captain Marvel (then named Captain Thunder) and is an unrelated American publication.
  • Rights to Gerald Swan's comics catalogue were acquired in 1984 by British comics historian Alan Clark, whose later reference works — including 'The Laughs of a Nation' — are the primary scholarly documentation of Swan's output.

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