Reggie's Wise Guy Jokes #12

Reggie's self-proclaimed "great personality" takes center stage in this 1970 Archie Giant Series gag book, where the cover finds the gang gathered around a red snowcat in a snowy mountain setting — Reggie boasting that Jughead is going to paint a symbol to match his magnificent ego, while Archie, Veronica, and Betty look on with knowing smiles. A second panel reveals the punchline already in progress, with the girls laughing as Jughead's artistic choice clearly says everything about Reggie that words can't. At 25 cents, this is a cheerful winter treat packed with the kind of wiseguy humor that made this series a fun companion to the main Archie titles.