Popular Jokes #27

A snapshot of late-1960s humor magazine culture, this February 1968 issue of Marvel's Popular Jokes promises "over 150 cartoon chuckles, photoquips, and jokes" — a genuinely hefty package of laughs for 35 cents. The cover sets the comedic tone immediately, depicting a glamorous red-haired woman in a form-fitting green dress seated in a waiting area, while behind a partition a wide-eyed man at the "Eezee Loan Company" desk exclaims "What do I need it for?… Oh, Florence!" to a deadpan loan officer. It's breezy, illustrated comedy straight from the era, and the bright yellow cover and bold red masthead make it hard to miss on any newsstand.