Pep #238

This February 1970 issue of Pep captures the gang in full winter mode, with the cover showing a snowy outdoor scene where a girl in a flowing red maxi coat is gleefully chasing a boy down a snowy path — while two other girls in long winter coats look on with very different opinions on the practicality of the fashion. The speech bubbles say it all: maxi coats may be warm, but for "boy-chasing girls, they're not!" — a charming, lighthearted gag that perfectly captures the playful humor Archie Series comics delivered so reliably. With the whole gang peering down from the masthead above, Pep #238 is a cheerful slice of early-'70s Riverdale life.