Only at Comic-Con: Hollywood, Fans, and the Limits of Exclusivity #[nn]

This isn't actually a comic book issue — Only at Comic-Con: Hollywood, Fans, and the Limits of Exclusivity by Erin Hanna is a 2019 academic book from Rutgers University Press that examines the relationship between fan culture, Hollywood, and the economics of exclusivity surrounding San Diego Comic-Con. The striking yellow-toned cover captures a bustling crowd outside the convention center, evoking the energy and scale of the event at the heart of Hanna's analysis. If you're curious about how pop culture's biggest gathering shapes — and is shaped by — the entertainment industry, this 2019 release looks like a compelling read.