Only at Comic-Con: Hollywood, Fans, and the Limits of Exclusivity #[nn]

This nonfiction volume examines the cultural and economic impact of San Diego Comic-Con, exploring how the event has evolved from a niche fan gathering into a major Hollywood marketing machine. Author Erin Hanna analyzes the tensions between fan communities, corporate interests, and the exclusivity that defines the convention experience. Published by Rutgers University Press, this academic work offers a critical look at the limits of fan participation in an increasingly commercialized pop culture landscape.