My Love #5
☆ Be the first to review + Add to your collection — Join freeMy Love #5 is a compact, high-craft snapshot of Marvel's early Bronze Age attempt to merge its signature house style with the romance genre, deploying some of the publisher's most talented bullpen veterans — Gene Colan, Don Heck, and John Buscema — on stories that spoke directly to the countercultural moment of 1970. Story titles such as 'His Hair Is Long and I Love Him!' and 'How Can I Love a Member of the Establishment?' show Stan Lee consciously writing to young readers navigating real generational tensions, a departure from the escapist conventions that had defined romance comics for two decades. The issue is also notable for marking the first time the recurring 'Suzan Says' reader-advice column incorporated actual letters from readers, giving the title a participatory, magazine-like dimension unusual for the genre. As part of a bi-monthly series that ran to 1976, this issue sits early in My Love's run and illustrates how Marvel used its romance line as a laboratory for socially engaged storytelling alongside its superhero output.
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We Buy Collections ▸History
My Love (Vol. 2) launched in September 1969 as one of two new Marvel romance titles — alongside Our Love Story — introduced when the publisher's superhero sales hit a speed bump after years of dominance. Stan Lee edited and scripted the series, applying the same Marvel Method he used on superhero books: artists worked from loose plots and Lee dialogued the finished pages. Issue #5, released to newsstands on February 24, 1970, assembled a particularly deep artistic roster — John Romita Sr. on cover and one story, Gene Colan and Don Heck each handling a separate strip, and Frank Giacoia and John Verpoorten as inkers — reflecting the breadth of talent Marvel regularly rotated through its romance titles.
Trivia · 8 facts
- Published by Marvel Comics; on-sale date February 24, 1970; cover-dated May 1970.
- Cover art by John Romita Sr.; scripting on all three stories by Stan Lee.
- Three interior stories: 'His Hair Is Long and I Love Him!' (pencils Gene Colan, inks Frank Giacoia, 7 pages); 'How Can I Love a Member of the Establishment?' (pencils Don Heck, inks John Verpoorten, 7 pages); 'The Day My World Collapsed!' (pencils and inks John Romita Sr., 6 pages).
- Includes 'Suzan Says,' a reader relationship-advice column by Suzan Lane Loeb — this issue marks the first time the column incorporated letters from readers.
- Story titles engage directly with early-1970s countercultural themes: long hair and the generation gap between youth culture and 'the establishment.'
- Multiple stories were reprinted across Marvel's sister romance titles: 'His Hair Is Long and I Love Him!' appeared again in My Love #21 (January 1973) and My Love #39 (March 1976); 'How Can I Love a Member of the Establishment?' and 'The Day My World Collapsed!' were both reprinted in Our Love Story #20 (December 1972).
- Part of My Love Vol. 2, a bi-monthly series that ran from September 1969 through March 1976, concluding at issue #39.
- No first appearance of a named, ongoing Marvel character has been identified in this issue.
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Reprints
Reprinted in Our Love Story #20 (1972), My Love #21 (1973), Twin Hearts #184 (1973), My Love #39 (1976)
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