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Mad's Dave Berg Looks at Things#T5070
Cover: Dave Berg

Mad's Dave Berg Looks at Things #T5070

Jan 1970 · New American Library · 0.75 USD
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In "Home Is Where the Hand Is," Dave Berg’s signature wit shines as a father and son browse a car lot, their differing views on modern conveniences turning a simple shopping trip into a quietly hilarious commentary on progress and practicality. With every gleaming feature the boy admires, the father sees only another potential repair job—rendered in Berg’s crisp, deadpan style, both in story and on the cover by the artist himself.

Contains 54 stories
Home Is Where the Hand Is
4 pp · Humor
Fountain of Youth
2 pp · Humor
Kickin' Kin
3 pp · Humor
Dollars and Sense
2 pp · Humor
Tuned Out
4 pp · Humor
Reverse English
4 pp · Humor
Stage-Struck
2 pp · Humor
Party Organizers
3 pp · Humor
Came the Yawn
2 pp · Humor
Declaration of Independence
4 pp · Humor
Wishing for Rein
2 pp · Humor
The Lost Cord
2 pp · Humor
The Catered Fare
2 pp · Humor
Figuratively Speaking
2 pp · Humor
Mind Over Mater
5 pp · Humor
Shuttle Hint
2 pp · Humor
Upon Reflection
3 pp · Humor
Owning Up to the Truth
4 pp · Humor
Domestic Yelp
4 pp · Humor
Keeping Down with the Joneses
2 pp · Humor
Fun in the Sun
3 pp · Humor
Spare Room
3 pp · Humor
Pet Peeve
4 pp · Humor
Shop Talk
4 pp · Humor
A Moving Speech
4 pp · Humor
Hide-And-Go-Seek
3 pp · Humor
Fed-Up
3 pp · Humor
Guesting Game
4 pp · Humor
Taste Test
2 pp · Humor
Buttered Toast
3 pp · Humor
Counter-Move
3 pp · Humor
Falling Into a Pattern
4 pp · Humor
Biting Criticism
4 pp · Humor
Shopworn
4 pp · Humor
Applying the Breaks
4 pp · Humor
Bed Riddance
4 pp · Humor
Optical Delusion
3 pp · Humor

Jo beams with delight over her new glasses, convinced they’ve transformed both her vision and her appearance—until the doctor reveals the frames are empty. A perfectly timed twist in Mad’s signature satirical style, this three-page gem from 1970 delivers a wry laugh with zero spoilers.

Auto Motives
4 pp · Humor

In "Auto Motives," a father and son browse a car lot where the boy dreams of flashy extras as symbols of cool, while the dad sees only a growing list of potential breakdowns. The humor lies in their wildly different takes on the same shiny new machine—no gadgets, no surprises, just two perspectives on what a car really is.

Serves Her Right
3 pp · Humor
Tough Kookie
5 pp · Humor
A Man's Home Is His Hassle
4 pp · Humor
Sick Call
4 pp · Humor
Contributing Factor
3 pp · Humor
Labor Pains
3 pp · Humor
Executive Suite
4 pp · Humor
Caffein Free
4 pp · Humor

Richard’s coffee run turns into a corporate burden when every office coworker piles their orders on him—donuts, extra cream, no sugar—before he remembers he forgot to get one for himself.

Thinking Capped
4 pp · Humor
Mr. Meglin
On the Critical List
2 pp · Humor
Two men in a bar argue about freedom of speech.
Hate Makes Waste
3 pp · Humor
Bust and Boom
4 pp · Humor
Ban the Bond
4 pp · Humor

In a deadpan satire from 1970, an inventor pitches a bomb that destroys only paper to the Pentagon—only to find the real challenge isn't the weapon, but the mountain of triplicate forms required to even discuss it.

Like Thy Enemy
5 pp · Humor
The Fat of the Land
2 pp · Humor
Common Denominations
4 pp · Humor

In "Common Denominations," a witty four-page satire from Mad's Dave Berg Looks at Things #T5070 (1970), worshippers from various churches—each convinced their rituals are uniquely bizarre—express shock at the strange customs they observe in neighboring pews. The humor unfolds as their outrage dissolves into stunned silence when they realize, to their surprise, they’ve all been praying the same words. Letters are typeset.

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Full credits

writer, artist, inker Dave Berg
cover pencils, inks Dave Berg

Reprints

↩ Reprints Mad's Dave Berg Looks at Things #D3299 (1967)

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