Cover: Stan Goldberg

Jughead #261

Feb 1977 · Archie · 0.30 USD

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In "Deep Magic," Jughead Jones gets more than he bargained for when Coach Clayton puts him in charge of guarding the school trophy case the night before a crucial basketball game. With Archie as his reluctant partner, Jughead quickly starts to enjoy the spotlight—until the weight of responsibility begins to warp his usual laid-back charm. Written by Frank Doyle and brought to life by Samm Schwartz’s expressive art and Barry Grossman’s vibrant colors, this 1977 classic captures Jughead’s misadventures with a touch of quiet humor and escalating absurdity. The cover, by Stan Goldberg, perfectly captures the moment’s tension and flair.

Contains 6 stories

Deep Magic

6 pp · Teen

Food For Thought

0.5 pp · Humor

Untitled Teen story

0.5 pp · Teen

Command Decision

6 pp · Teen

In "Command Decision," Jughead is put in charge of guarding the school trophy case the night before a crucial basketball game, a task that quickly goes to his head. With Archie reluctantly by his side, Jughead starts treating the job like a military operation—only to find himself more obsessed with the authority than the actual mission.

The Game of the Name

5 pp · Teen

When Jughead's ego gets the better of him, he convinces his uncle to sky-write his name—only to find the stunt catapults him into an unexpected job at an advertising agency, all thanks to the buzz he's suddenly generating.

Whittle While You Work

5 pp · Teen

When Jughead gets into wood-carving, Betty sees a chance to get closer to him—and suggests Ethel try the craft too, hoping it’ll catch his eye.