Falling in Love #99
☆ Be the first to review + Add to your collection — Join freeFalling in Love #99 is one of the most visually distinctive entries in DC's long-running Silver Age romance line, remembered principally for Ric Estrada's cover — a psychedelic, mod-fashion composition that captured the aesthetic spirit of 1968 in a way rarely attempted on a mainstream romance title. Rather than the straightforward romantic-portrait covers typical of the genre, Estrada pushed the design toward the bold graphic language of the counterculture moment, making the issue a small but genuine document of how commercial comics briefly absorbed the visual energy of the era. As issue #99 of a series that launched in 1955 and would run to 143 issues, it also sits near the midpoint of DC's most durable Comics Code–era romance title, illustrating the editorial team's willingness to refresh the series' look as the decade turned.
In "Stolen Dreams!", Gail arrives in the city to start a new life with her old friend Marjorie, only to find herself caught in a quiet storm of feeling—her heart begins to pull toward Marjorie’s fiancé, Cliff, leaving her torn between loyalty and longing.
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Falling in Love launched in September 1955 as DC's first romance title of the Comics Code era, joining the publisher's existing romance books Girls' Love Stories, Girls' Romances, and Secret Hearts. By 1968, the series was publishing on a near-monthly schedule, with stories produced by a rotating stable of freelance artists; DC's romance line was overseen editorially through various editors including Jack Miller and later female editors such as Dorothy Woolfolk. Issue #99's cover was assigned to Ric Estrada, a Cuban-American artist already active in DC's romance and war-comics departments in the 1960s, who brought a fashion-forward sensibility to the assignment. The issue also follows the series' established practice of mixing new stories with reprints lightly updated with redrawn hairstyles — a cost-control measure common across DC's romance output at the time.
Trivia · 8 facts
- Published by DC Comics with a cover date of May 1968; it is issue #99 of the Falling in Love Vol. 1 series, which ran from September 1955 through October 1973 for a total of 143 issues.
- Cover art is by Ric Estrada (1928–2009), a Cuban-American artist who was a regular contributor to DC's romance and war comics throughout the 1960s and 1970s.
- Multiple seller listings and collector-community descriptions characterize the cover as 'psychedelic' and 'mod,' reflecting the visual culture of 1968; Marvel/DC editor Tom Brevoort singled it out on his blog as an extraordinary example of Estrada tapping into the psychedelic imagery and mod fashion of the era.
- Interior stories include 'Two Faces of Love!' (the lead story, whose cover tagline reads 'The trouble with having a swinger for a steady is — every other girl is after him!'), 'Stolen Dreams!', and 'Slave to Love.'
- The issue also contains the recurring reader advice column 'To You… from Carol Andrews,' a fixture of the series since its first issue.
- A fashion filler feature titled 'Mad Mad Modes for Moderns' appears in the issue, reflecting the series' ongoing effort to blend romance fiction with real-world lifestyle content aimed at its teen and young-adult readership.
- At least one story in the issue is a reprint from Falling in Love #4 (March–April 1956), with hairstyles updated — a standard editorial practice DC employed across its romance titles during this period to reduce production costs while padding page counts.
- Interior art credits documented by the Grand Comics Database include Bernard Sachs, John Rosenberger, and Arthur Peddy alongside Estrada, reflecting the anthology's use of multiple freelancers per issue.
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↩ Reprints Falling in Love #4 (1956)
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