Betty and Veronica Summer Fun #1
In "Go for the Gold," Betty and Veronica find themselves with an unexpected sunburn souvenir—one that turns their backs into living billboards after a day at the beach. As the trend spreads through Riverdale, Archie, Reggie, and the gang begin using their own backs to promote local businesses, turning summer fun into a whole new kind of publicity. Written and illustrated by Dan Parent, with cover art by Dan Parent and Henry Scarpelli, this 1994 issue captures the silly, stylish spirit of summer with a twist that’s as bold as a beach tan.
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Betty and Veronica accidentally get the name of a gas station imprinted on their backs from a sunburn as they tan on the beach. This starts a trend of "back advertisement" as Archie, Reggie, and others use their own backs to advertise businesses.
Plot details indexed by the Grand Comics Database (CC BY-SA).