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Cover: Dan DeCarlo
Archie's Joke Book Magazine #74
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Riverdale heads to the bowling alley in this October 1963 issue, with Veronica mid-roll on the lane while Archie, Reggie, and the gang look on admiringly — a speech bubble cheekily suggesting her "form could stand improvement" while another shoots back "Are you kidding?" Betty watches from the bench with a mix of amusement and mild exasperation. Dan DeCarlo's cover art captures that warm, light-hearted Archie charm that made Archie's Joke Book Magazine such a reliable source of laughs throughout the early '60s.
cover Dan DeCarlo
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