Archie's Joke Book Magazine #228

This January 1977 issue of Archie's Joke Book Magazine delivers a perfectly timed sight gag right on the cover: Archie boldly declares he's "determined not to throw any gutter balls today" — and promptly rolls one before even reaching the bowling alley, much to the amusement of his friends watching nearby. The three-panel strip layout tells the whole joke at a glance, with Archie's mortified "Oops!" and his pals' gleeful commentary making it a charming snapshot of the lighthearted humor that made this long-running series a staple of 1970s comic racks.