Archie's Joke Book Magazine #178

The bowling alley is the setting for a perfectly timed two-panel gag on this November 1972 cover, where Veronica complains to Archie that every time she aims for a strike she gets a gutterball — and his cheeky advice to "aim for a gutterball" pays off spectacularly in the panel below. It's the kind of simple, snappy humor that made Archie's Laugh-Out Joke Book Magazine such a cheerful staple, and this cover delivers the punchline with colorful, energetic art that needs no setup beyond the speech bubbles themselves.