Archie's Joke Book Magazine #139

A sunny beach scene sets the stage for this August 1969 installment of Archie's Joke Book Magazine, as Archie sits in the sand painting "STOP" and "HELP" signs on his bikini-clad companions — much to Veronica's phone-in suspicion that he's painting girls. It's a perfectly timed summer gag that captures the Riverdale gang's breezy, good-natured humor at its most playful, with Betty and Veronica both looking characteristically fabulous while Jughead mans the telephone booth nearby.