The Wasp — 1878 — page 392: what you’re looking at

What you’re looking at

This page is primarily **advertisements** rather than editorial cartoons. The *Illustrated Wasp* magazine's masthead appears at top left, but the bulk of the page consists of commercial ads for San Francisco businesses: - **Doane & Co.** (oyster dealers) - **D. Hicks & Co.** (book binders) - **Cherremann** (hats) - **S.B. Wattson & Co.** (cigars/tobacco) - **Gundlach & Co.** (wines/brandies) - **A dealer in fine wines and liquors** Each advertisement features ornamental Victorian-era illustrations typical of 1880s print design. There is one small editorial item: **Dr. J.F. Gibbon's medical advertisement** treating venereal and urinary diseases, using before-and-after imagery common to period medical marketing. The page demonstrates how 19th-century satirical publications financed themselves through diverse local advertising rather than relying solely on editorial content.