The Wasp — 1877 — page 370: what you’re looking at

What you’re looking at

This page is **primarily advertising**, not satirical content. It contains business notices and commercial advertisements typical of *The Wasp* magazine's revenue model, dated July 28, 1877. The left column features financial institutions (Savings and Loan Societies, State Investment and Insurance Company) and professional services (architect A. Schroeffer, carpet/upholstery merchant). The center and right columns showcase San Francisco liquor and wine merchants, featuring ornate Victorian-era advertisements with illustrated logos for: - Hibernian Brewery - Henry Ahrens & Co. - J. Gundlach & Co. (wines and brandies) - Defiance Whiskey - B. Watkinson & Co. (tobacco) The decorative engravings typical of period advertising lack satirical intent—they're straightforward commercial promotion, showing how 19th-century satirical magazines funded operations through paid advertisements.