Argosy All-Story Weekly, November 13, 1920 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

BRITANNTCA BaF ELEVE! EDiTidy E-) issues, SS < S = Tet Encyclopaedia Britannica Now $65 Less O YOU know that a New Way in Book Making brings this world famous reference library with- in your easy reach, at a saving of $65, and for just $1 down and small monthly payments amounting to only 14ca day? Think of it! $65 now saved to you on the wonderful Reference Work you have always wanted. This New Way in Book Making has produced the ‘‘Handy Vol- ume Issue’’—just as handsome, even more handy and, page for page, picture for picture, the same as the ‘“‘Cambridge’ University Issue.”’ No longer need you think of the cost _of the Britannica as beyond the average person—it is now within easy reach! Easy Now to Own the Britannica Now is the time to realize what a ** Britannica Education’’ will mean to you! The Encyclopaedia Britannica furnishes you with an interesting teacher on any sub- ject you wish to read about—generally 2a famous authority whom the whole world knows, and who tells you clearly, simply and thoroughly just what you want to know. Nothing the world has ever learned or that you wish to learn ever seems beyond it! As Charles M. Schwab recently said about this ‘‘ Handy Volume Issue,” ‘It is bringing the most important and authori- tative work of its kind in the world within the reach of those ambitious people of moderate means who need it most—the men who are raising themselves from the ranks to positions of responsibility.” And now you can easily own the very latest edition of this famous reference work, in a form that would do honor toa millionaire’s library! Through the New Way in Book Making this ‘‘ Handy Volume ’ Issue” saves you $65. Is it any wonder that over 130,000 men and women have already accepted this offer? How New Way in Book Making Saves You $65 “- What is this revolutionary New Way that gives you exactly the same edition, _ page for page, picture for picture, yet at ‘ 368 less? What is this new idea that brings the Encyclopaedia Britannica easily within _ the reach of hundreds of thousands of new homes? And for only $1 down and merely ‘about 14c a day! What is this New Way in Book Making which puts the equal of 440 big, weighty volumes into 29 handy books. How could this New Way put 44,000,000 -. words, 41,000 separate articles, one-half million indexed facts, and 15,000 illustra- ‘tions and maps—yves, put all these in clear, SEARS, ROEBUCK AND CO., CHICAGO readable form into 29 beautiful ‘‘ Handy Volumes’’ which altogether weigh only 40 pounds? Like most really great ideas, it was simple! Like most simple ideas, it was practical! And yet not only was it a New Way to make an Encyclopaedia, but x New Way to make any book of such scope ‘ and on,so tremendous a scale+1,160,000 ' volumes ii the first printing alone. Instead of setting the type again for this **Handy Volume Issue’’—a task that would have taken fifty-five typesetting machines over seven full months—this entirely New Way was adopted! First, a separate photograph was made of each of the 28,703 pages of the larger paged ‘“‘Cambridge University Issue."" ach page was reduced in size to 85% by 6% inches—the convenient and practical size of the **Handy Volume Issue.’’ The margins were made narrower, but this kept the type clear and readable. Then copper printing plates were made from these clear new photographs. And at one stroke was saved the entire job of setting again in type over 44,000,000 words! But that was only one of the savings brought by the New Way! Enormous Paper Bevis —Othes Costs ut Almost twice as many ‘‘Handy Volume” pages could be printed: from the same amount of paper; so that cost of the most expensive material used for each set of the Britannica—India Paper—was about cut in half. The presses were able to print 32 **Handy Volume Issue’’ pages at one im- pression, instead of only 16 of the ‘‘Cam- bridge University Issue’’ pages. Other big savings were made! At every turn the more compactly : built ‘‘Handy Volume Issue’ cut the costs to us and to youl! The Guarantee of Sears, Roebuck and Co. We guarantee that the*‘ Handy Volume Issue’’ is the complete Eleventh (the lat- est) Edition of the genuine Encyclopaedia Britannica, without the change of a single word, map or illustration. We guarantee that this‘*‘ Handy Volume Issue’’is manufactured by the same printers and binders as the more expensive ‘‘Cam- bridge University Issue’’ and. that the India paper and quality of binding and every detail is identically the same, To insure this— ’ We guarantee that if, for any reason, you are not absolutely satisfied, you may return the set and we will immediately refund all that you have paid, including all shipping charges. SEARS, ROEBUCK AND CO. With no type setting, smaller printing plate costs, less paper, less labor, less ink, less cloth, less leather, less thread, less packing, crating and shipping costs—no wonder we can put into your home the famous Encyclopaedia you have always wanted, at a saving of $65. Facts That Call for Action! You know about the Encyclopacdia Britannica. It is the standard work of reference of the world. On practically every subject known to the human mind the Britannica furnishes the most com- plete and authentic information. Each one of its 41,000 articles was written by a recognized authority in his particular field —men like John Burroughs, Chas. W. Eliot, Nansen the explorer, Gifford Pinchot, Sir Wm. Crookes, Walter Camp, Lord Bryce, Nicholas Murray Butler, and 1,500 other authorities equally famous in their fields. Whether you are a _ business man, lawyer, clerk, doctor or farmer, a nurse, housewife, business woman or teacher— no matter what your field of endeavor, how old you are or where you live—you need the Encyclopaedia Britannica. And if you act now you can save more than half the cost. Mail Coupon for Booklet Send no money to us now! Let us send you, postpaid, our interesting booklet ex- Plaining about how easy it is now to own the very latest edition (the Eleventh) of the Encyclopaedia Britannica. The coupon is all you need send now! Mail this coupon today! Let us tell you how you can save $65 on the beautiful and convenient ‘‘Handy Volume Issue'’—how $1 puts the entire 29-volume set into your home for three weeks’ examination without obligation to buy, and how, if satisfied, you cam make small monthly payments amounting to only 14c a day. ’ Send coupon at once for all the inter esting particulars. SEARS, ROEBUCK AND CoO., Dept. 275, Chicago. - Gentlemen:—Please send me, postpaid, your 136-page Illustrated Book No. 36K, telling about the ‘‘Handy Volume Issue’’, of the Encyclopaedia Britannica, and about your $1 down, small monthly pay- .’ ment plan. . This request obligates me in no way. EC _ POStOFM CO in. wo sccc. sccnennnnecscncsucccseseeuesscuvsesdnnn a R.F. D. Box NO... .cne-eee ones IN Oveeeiewes- 22 State: 2... pannssee Street and | ° Overcennncnanaramnecessccncenscone- Opie er ew are nvtecesancnvsesnsenmeare comiclboooks o C©