Argosy, Vol. 118, No. 4 — page 177: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ADVERTISING SECTION. AGOOD FLORIDA Along about Christmas time a little town in Florida held a Farmers’ Rally, and the Club- women were able to give the 500 persons in at- tendance a splendid Noon-luncheon, according to press reports—for 17 cents per plate. Most of the articles appearing on the Menu were home-grown. The High-Cost-of-Living today is bearing down most heavily on salaried folks—office managers, clerks, professional men, and others of that class. According to Bradstreet’s, living costs stood last December at 131 per cent above pre-war level. Profiteering, extrava- gance and inflation of the currency all have their effect, but the real, fundamental, under- lying cause of our troubles is UNDER- PRODUCTION. Florida growers, however, need worry but little about their own living costs, when you consider the big prices they receive for luxuries shipped north in mid-winter. The Christmas strawberries brought them from ooc to S1.0o and as high as $1.46 per quart, after shipping and selling expenses were paid. In December Green String Beans brought close to $6.00 per hamper in New York. Tomatoes shipped to Northern markets brought 32.75 to $4.00 per crate, and Peppers, $3.25. The Leesburg Commercial states: “We visited a twelve-acre farm Saturday—ten acres in fruit and the crop sold on the trees this season for $10,000 cash. Cost of production was $1,100, leaving $8,900 for interest on the investment—nearly 18 per cent on a value of $5,000 per acre.” These are not “ Pipe Dreams”; they are Florida Facts. Grove land that is at present in an unculti- vated state will not last forever in Florida—note the lesson of California. I own and am offering for sale in Orange County some of the finest orange and trucking lands in the state. Truck gardeners near Orlando cleared as high as $1,500 an acre from head lettuce last year. We have copies of their signed testimonial letters in our book. Many of these truck gardeners are Northern men and they know our summer climate is cool and more pleasant than in Northern states. Here is OPPORTUNITY reduced to its simplest terms. All you need is a moderate amount of capital and a little knowledge of farming. We will clear and cultivate your land on our fair and equitable TEN PER CENT ABOVE COST PLAN. Send for our Big Free Book—TWENTY ACRES AND PLENTY. It tells all about our dollar-an-acre monthly payments, sick and out of work clauses and other attractive features. Address Sylvester E. Wilson, Dept. M2, Orlando, Florida. (NOTE. Mr. Wilson ts Treasurer and principal owner of the Produce Reporter Company, Chicago, publishers of the ** Blue Book,” which zs to the Frutt and Produce Trade what Duns and Bradstreet are in other commercial fields. / 4 Pid d $ % 3 Pg Wife Into the hotel lobby walked a beautiful woman and a distinguished man. 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