The Argosy, June 1904 — page 91: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. The Story of a Great Success. BY HERBERT S. HOUSTON. Photographically illustrated by Arthur Hewitt. Jik industrial awakening of America is the most impressive fact of modern times. [t is lke- wise the most eheering. Never before did man- kind have an op- portunity to lift itself up under democratic con- ditions of free- dom. And that uplift has been stupendous, great in achievement and full of hope. With it has come a spread of well- being among the masses of peo- ple that is unparalleled. Naturally, both as cause and effect of that well- being, have gone thrift, industry, and home protection. And hfe insurance, 1n has been the immediate and active agency for spreading these constructive forees. The Prudential, in particular, has stood for the broadest possible application of the imsurance idea and it has risen to vreatness on {hat as a foundation. Ton vears after the close of the Civil large degree, War—a period so recent that its history has seareely been written—the Pru- dential was established in Newark. As if foreknowing the great rock to whieh it would grow, tt began its foundation nea basement office. It was Itke the beginning of the New York //erald by Bennett, the elder, in a basement on Ann Street. But it would be an idle play with words to make a basement oalfice the real foundation of the Pru- dential. Ht was something much deeper down than that—nothine else than the hed-rock Ameri¢an principle of de- mocracy, The Prudential applied the democratic prinetple to life insurance. "Life insurance ix of the most value when most widely distributed. The Prudential and the companies like it are cultivating broadly and soundly among the masses the idea of life in- surance protection. ‘To them is being carried the gospel of self-help, protec. tion, and a higher lite.” U. S. Senator John F. Drv den, Presrdent of the Prudential. And what has been the result of the democratic A\imerican principle worked out tn fife msurance? In L875 the first pohey was written in the Prndential. At the end of 1903 there were 5447,307 policies in force on the HOGI of the company, representing nearly enone dollars, The assets in 1876 were 2 82. 32, while twenty-seven years later, in ane As Senator Drvden, of New Jersey, the they were more than 30,000 times founder of the company, has said: greater, or $72,394,759.80. This is PRODUCED BY UNZ.ORG CONnniclooo© CO ELECTRONIC REPRODUCTION PROHIBITED