The Argosy, June 1904 — page 122: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. HE ‘‘AMERICAN GIRL, PICTURES ”’ are a series of five charming drawings of the love- liest types of that fascinating personality— the modern American girl. As drawings, they are distinctly different from anything else that has been done in this line. They possess that exo1isite touch—that rare quality of sweetness and character—that makes you feel. at once that you are looking at a person and not ata picture. a These beautiful pictures are «published with the idea that every American woman will wish to pos- sess them, and that, by sending complimentary copies to the purchasers of our brand of Borax, ever after the pictures would be associated with Puve Borax. By this method our product would be made known in a pleasant way in the homes of American women everywhere. That this surmise is true is indicated by the thousands upon thousands of requests we have already had for these pictures. It should be understood that the pictures are got up as elaborately as if they were to be sold through art stores, and that they are in every way representa- tive of the modern engravers’ art. They bear no advertising matter whatever. The size of the pictures 1s 14 x 19 inches, and they are published on fine heavy plate paper for framing. They are pictures that will make a charming addition : to a drawing-room, library or den. é We will send, carefully packed, a fine lar ge repro- duction of any of the series to any lady who will send us a box top from a pound box of ‘‘20-MULE-TEAM BRAND BORAX” (which can be bought at any grocery or drug store) and four (4) cents in’stamps to PICTURE No. 1 cover cost of mailing. Indicate by number the pic- ture you wish, and address ‘‘ Department P, Pacific Coast Borax Co., New York City.’’ : In passing, it may be well to say a word about Borax. The usefulness of Borax is not limited to the kitchen and laundry; the wise American girl has Borax in her bath, in her shanipoo and on her toilet J table. Borax water is the best cosmetic in the world. Try it a week and see how fine the texture of your skin will become, and how rosy your cheeks. | One secret of the wonderful value of Borax throughout the house is because it softens the water. Water has to be soft to clean well, whether it 1s used in the toilet or house cleaning. And by adding a little Borax to the water you soften it and double its power to cleanse and purify. Get Pure Borax, use it everywhere you use water, and you will know what real hygienic cleanliness Is. To avoid adulterations, order ‘‘20-MULE-TEAM ° PICTURE No.2 BRAND.’’ At drug and grocery stores. PICTURES COPYRIGHTED, 1904 PACIFIC COAST BORAX CO. BY OTIS H. KEAN, INC., N. Y- NEW YORK CHICAGO SAN FRANCISCO | wee 3 oe? PICTURE No. 4 sere In answering this advertisement it 1s desirable that yeu mention Tux ARGOSY. PRODUCED BY UNZ.ORG COMmico©oks.com ELECTRONIC REPRODUCTION PROHIBITED J