Argosy All-Story Weekly, June 13, 1925 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ADVERTISING SECTION A no Oa Rall oD, PIE OF ial by FEF Oy D) Sa Oo” Fr) uh és 2a es amp towels are dangerous hamper companions for chiffon stockings When delicate silks are put in a hamper with the towels, sheets and colored cottons of the weekly wash, they wear out long before they have given the service you have reason to expect of them. Why? Because, even though not obviously soiled, they contain perspiration acids from the skin, which are kept moist by the hamper damp- ness and destroy the siJk fibres. So, to preserve fragile garments and prolong the length of their service, many women have made it a habit to tub them in Ivory suds as soon as pos- sible after they are worn, whether they LOOK sotled or not. In this way acid action and the tading and streaking that come from tossing such garments into stuffy hampers are all prevented. All delicate things reward this simple care with farlonger life. Of course, a soap that is the slightest bit too strong will spoil your whole effort by in- juring the fabrics and colors. ivory (cake or flakes) is safe. CAKES For, as you know, Ivory has Se IVORY 9O4%00% PURE © 1925 by The Procter and Gambie Co, for 46 years protected the complexions of millions of women. The best test we know of for determining the safety of any soap for delicate silks and woolens is this: Ask yourself, ““Would I use it on my face?”’ How to wash blankets safely Harsh soap, rubbing and extremes of tempera- ture cause sensitive wool fibres to mat down, shrink and become hard and scratchy. Keep blankets fluffy by squeezing lukewarm Ivory Suds through the ine. rinsing in luke- warm water and airing well. The Ivory suds assures you of beautiful, safe results and absolute cleanliness. A FREE SAMPLE: A postcard addressed to Sec- tion 42-F F, Dept. of Home Economics,Procter & Gamble, Cincinnati, Ohio, will bring you a sample of Ivory Flakes and a booklet on the care of lovely garments, both free. PROCTER & GAMBLE FLAKES In answering thig advertiscment if is desiratle {hat uaw mention this magazine. cCOmiclbooks CO