Argosy All-Story Weekly, August 9, 1924 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ARGOSY-ALLSTORY—ADVERTISING SECTION 7, Orko Cina Split-second comfort When you see an earnest face-washer diligently massaging the soap with all the hopefulness of an eager young bond-salesman; when you see his final product, like boiled starch sparse- ly populated by a few orphaned bubbles, you know this for certain: his soap 1s not Ivory. No! With the same effort the Ivoried man would have about a pint of thick, rich, pearly-white lather, lather that ingratiates itself into every pore and gets a warm welcome from everything but dirt. Now watch your Ivoryless man when he gets to the rinsing stage. As dash after dash of water fails to remove the oiled rubber feeling from his skin, he yields to discouragement and hands the job to the over-worked towel. You know what “rinsing” with a towel means—a skin that feels like owl-wagon pie-crust. But rinsing Ivory lather is as easy and quick as holing a two-inch putt for a par four. And the face that smiles up from the stainless towel tells a story of gentle Ivory treatment in which justice has been generously tempered with mercy PROCTER & GAMBLE Here is news: When Guest Ivory—the handy new cake of Ivory made especially for wash- stand use—comes into the home, soap-debates subside like rip- ples ona quiet pool. Guest Ivory suits husbands, wives, daughters, sisters, Cousins and aunts. IVORY SOAP 995% PURE IT FLOATS © 1924, by The Procter & Gamble Co., Cincinnati In anawering this advertisement 4¢ ia desirable that you mention this magazine. cCOmiclbooks.c®